You’ve got 1.7 seconds to catch a user’s attention. Make it count. In this post, we’re breaking down what makes people stop scrolling — and start clicking.
1. Bold Visuals First
Your creative should spark curiosity or emotion within the first second.
2. Native-Looking Design
Ads should feel like content — not interruptions.
3. Clear Value Props
Tell people what’s in it for them immediately.
4. Short, Punchy Copy
No fluff. Get to the point in 3 seconds or less.
5. Strong CTAs
Tell them exactly what to do next — and why.
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