Behind the Scenes of a $100K Ad Campaign: Wins, Misses & Lessons Learned

Want to know what really goes into a six-figure ad campaign? We’re pulling back the curtain on a recent campaign and giving you the play-by-play.


Objective:
Launch a new product and hit $500K in sales in 90 days.

What Worked:

  • TikTok and IG Reels outperformed static ads by 3x
  • UGC-style creative drove higher engagement
  • Retargeting sequences brought 42% of conversions

What Didn’t:

  • Overly broad targeting on YouTube = wasted spend
  • Initial landing page had 60% bounce rate until revised

Key Takeaways:

  • Test fast, pivot faster
  • Creative is king, but tracking is queen
  • Data-backed decisions win every time


Want us to run your next breakthrough campaign? 👉 [Let’s Talk Paid Media]

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